Omni-channel platforms attract marketers with “create once, deliver everywhere”. It’s a siren call for marketers—and that’s just what it is—a great solution, for marketers. The very foundation of omni-platforms is email. Email technology is over 20 years old, incapable of utilizing the incredible features of mobile which are precisely what customers love the most about apps: interactivity, speed, and ease. This creates gaps in customer experience on the channel that customers prefer most—85% according to eConsultancy.
So add Loyaltopia and let customers make their own choice with a new way to connect in mobile apps.
